Let Your Legend Begin

The Arrival

Menehune

Fire & Water

Sun

BRIEF

Create a new brand campaign for Aulani Resort.

SOLUTION

We enlisted the help of a documentary filmmaker and followed one family on a trip through Hawaii. Then we used tales of Hawaiian lore to weave their journey together under the tagline, “Let Your Legend Begin”.


  • Role Concept & Art Direction

  • For Aulani Resort & Spa

  • Date January 2018

  • Senior Copywriter Amina Halim // aminawrites.com

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