Let Your Legend Begin

The Arrival

Menehune

Fire & Water

Sun

Little Legeds

BRIEF

Create a new brand campaign for Aulani Resort.

SOLUTION

We enlisted the help of a documentary filmmaker and followed one family on a trip through Hawaii. Then we used tales of Hawaiian lore to weave their journey together under the tagline, “Let Your Legend Begin”.

AWARDS

2019 American Advertising Awards (Los Angeles)
(Bronze) Integrated Advertising Campaign – Regional / National


  • Role Concept & Art Direction

  • For Aulani Resort & Spa

  • Date January 2018

  • Senior Copywriter Amina Halim // aminawrites.com

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