Let Your Legend Begin
Fire & Water
Create a new brand campaign for Aulani Resort.
We enlisted the help of a documentary filmmaker and followed one family on a trip through Hawaii. Then we used tales of Hawaiian lore to weave their journey together under the tagline, “Let Your Legend Begin”.
Role Concept & Art Direction
For Aulani Resort & Spa
Date January 2018
Senior Copywriter Amina Halim // aminawrites.com